As a fast food customer, I have noticed the struggles of the fast food restaurants to keep up with the increasing pace of customer demands meanwhile managing with less workers (due to many reasons especially around the minimum wage given and the labor demand of serving food to "hangry" people). With mobile apps like UberEats (where people can order food from a list of restaurants), InstaCart (where people can order groceries), and LevelUp (where people can order food for quick pickup), the way people order food and groceries is changing significantly. The food industry that reacts to this demand where people want to leverage technology for faster service and personalization will continue to stay in business. Those that don't keep up with the demand, well, they will eventually shutdown or hopefully become acquired.
This article highlights some great points about the change coming to the fast food industry and McDonald's most recent acquisition to adapt to customer demands.
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https://hub.packtpub.com/why-did-mcdonalds-acqui-hire-300-million-machine-learning-startup-dynamic-yield/We’re excited to announce that we have entered into an agreement to acquire @DynamicYield, a leader in personalization and decision logic technology, to make experiences in our restaurants even more personal: https://t.co/mmVzyMqC3D pic.twitter.com/v4F4luL1TW— McDonald's Corporation (@McDonaldsCorp) March 25, 2019
The sooner these fast food chains leverage technology into their businesses to personalize food services to the demands of society, the better. As for the employees - well, it's sort of like what happened to factory workers. Not to sound insensitive, they will need to learn how to make the technology, learn to manage the technology, or think about another occupation.
Enjoy your Happy Meal!
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