HBR on Locomotive Organizations

"Our results indicated that the language in mission statements could predict EEOC violations. Franchises whose mission statements emphasized locomotion (“just do it”) over assessment (“do the right thing”) were significantly more likely to be charged with discrimination."

"In other words, locomotion motivates action, but locomotion combined with assessment motivates conscientious action."

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https://hbr.org/2020/02/research-organizations-that-move-fast-really-do-break-things